What we automate in practice
Enquiries and customer workflows
We often automate how enquiries are handled and routed, so the right information gets to the right place without manual chasing. This can include initial responses, lead qualification, and passing details into the systems your team already uses.
For some businesses, this also links closely with our SEO and AI-optimised websites work, particularly where enquiries are driven by organic search.
Internal systems and data flow
A lot of automation work is about keeping tools in sync. That might mean CRMs, spreadsheets, inboxes, or finance systems updating automatically, reducing duplicate data entry and cutting down on errors that creep in when things are done by hand.
Reporting and lightweight internal tools
We also build simple internal tools and reporting workflows that replace messy processes. Regular reports can be generated automatically, and small, focused tools can remove friction without the overhead of full custom software.
How we approach automation
We start by mapping how a process works today. Not how it should work in theory, but how it actually works day to day.
From there, we design an automation that fits into that reality. We build in small, sensible steps, test thoroughly, and make sure the system is easy to understand and maintain.
If AI is useful within that workflow, we include it. If it isn’t, we don’t force it in. Many automation projects start with a broader conversation about priorities, which is where our AI consultancy work often comes first.
How we work together
We usually begin with a short discovery call to understand your context and priorities.
If it makes sense to continue, we’ll carry out a focused review of your processes and systems, then pull everything together into clear next steps. Some clients use this as a one-off piece of guidance. Others ask us to stay involved as things are implemented. There’s no fixed path, we adapt to what’s useful for you.
Why work with Glow AI
Automation projects work best when there’s a clear plan behind them. Many of our automation engagements follow on from AI consultancy, where priorities have already been defined.
Others start with a single problem that needs fixing. Both approaches work. We adapt to what’s useful for you. You can see examples of how we apply this approach on our Glow AI in action page.
Let’s talk about automation
If you’re spending too much time on manual tasks or juggling systems that don’t quite work together, automation can make a real difference.
Book a free discovery call and we’ll talk through where automation could help and what a sensible next step looks like.
How We Work
Our goal is to make the whole process simple, clear, and stress-free. We’ll guide you step by step, handle the technical setup, and explain everything in plain English. The result is a system that saves you time and money without adding extra work to your plate.
1. Book a Free 30 Minute Discovery Call
Start by booking a free call with us. Before the call, you’ll answer a short discovery questionnaire so we have a head start. On the call, we’ll talk through your business needs and challenges.
2. Your AI & Automation Roadmap
After the call, we’ll create a clear roadmap tailored to your business. It will show where automation and AI can save you time, cut costs, and improve efficiency, all with transparent pricing.
3. Build, Optimise & Support
We’ll put the solutions in place and make sure everything runs smoothly. From there, we provide ongoing monthly management so your setup keeps working and evolving as your business grows.
Let’s See How AI Could Work for You
Smart automation that frees up your day so you can focus on what matters most, whether that’s growing your business, spending time with customers, or simply ticking more off your to-do list without working longer hours.
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Insights, Ideas & AI Tips for Businesses
Practical advice and simple how-tos on using AI to make work easier. No jargon, just clear tips to help you save time and run your business smarter.
Build systems that quietly do the work
Most businesses don’t need more tools. They need fewer manual steps.
AI automation is about connecting the systems you already use and letting routine work happen automatically. That might mean enquiries being handled more efficiently, data moving cleanly between tools, or reports updating without manual effort.
The goal isn’t complexity. It’s reliability.
Where automation tends to have the biggest impact
Automation is most effective where work is repetitive, time-consuming, or prone to human error.
That often includes things like admin, internal reporting, lead handling, customer queries, and basic operational workflows. In growing businesses, these tasks usually scale faster than the team supporting them.
Our role is to identify those pressure points and design systems that ease them without disrupting everything else.